The Analytics Lifecycle Toolkit

Companion materials for The Analytics Lifecycle Toolkit book | taught by Greg Nelson

Course description

“Analytics is a comprehensive, data-driven strategy for problem-solving.”

Gregory S. Nelson, author of the Analytics Lifecycle Toolkit



An evidence-based organizational framework for exceptional analytics team results

The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground.

Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to:

  • Master fundamental concepts and practices of the analytics life cycle
  • Understand the knowledge domains and best practices for each stage
  • Delve into the details of analytical team processes and process optimization
  • Utilize a robust toolkit designed to support analytic team effectiveness

The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers while providing practitioners with a new set of tools for optimizing results.


These resources are intended to accompany the Wiley book and are not offered with a warranty.

For organizations with 10 or more registrants, group discounts are available. Contact us at here for more information.

Greg Nelson
Greg Nelson
Vice President, Analytics and Strategy

Greg has over two decades’ experience and leadership in global healthcare and Business Intelligence, is a prolific writer and speaker, and author of The Analytics Lifecycle Toolkit (Wiley, 2018.) 

He also serves as an expert for the International Institute for Analytics and adjunct faculty at Duke University’s Fuqua School of Business. He teaches analytics in both the School of Nursing and at the Fuqua School of Business at Duke University.

Greg has a BA in Psychology from the University of California at Santa Cruz, did PhD work in Social Psychology and Quantitative Methods at the University of Georgia, and earned his master’s from Duke University in Clinical Informatics from the Fuqua School of Business.

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